Cheri Bell graduated from McGill University in 1981 with a Bachelor of Commerce degree, followed by a Bachelor of Civil and Common Laws in 1985. She is a member of both the Quebec and New York Bars. Early on in her career, Cheri was the founding partner of her own boutique law firm which specialized in commercial and solvency law.

Multi-dimensionality is Cheri’s “M-O”. This enables her to wear three big hats at once: working effortlessly between brand marketing, strategic business development and the legal infrastructure that bridges both of the former disciplines in order to support business development.

With this striking combination of skills, Cheri departed her private law practise and leapt in-house into the brave new world of entertainment licencing and franchising. This position exposed her to many facets of the industry from branding to prospecting to closing “blue chip” strategic alliance partnerships. As a senior member of the licencing team she was responsible for managing the company’s two hottest products, “Arthur” and the Quebec children’s phenomenon “Caillou”, making them the company’s top revenue producing products and solidifying her excellence in her field.

Cheri’s passion is to help her clients exploit their strategic assets to their fullest – cultivating both their businesses from launch through maturity, and finding valuable co-branding opportunities as well. She also helps her clients tap into new markets and develop new revenue streams primarily, but not exclusively, through brand-differentiation, extension, diversification and alternative distribution methods-and provides all related legal services. As a member of Lori Karpman & Associates Ltd., Cheri blends her diversified experience seamlessly with that of founder, Lori Karpman, to render outstanding personalized service for their growing clientèle in the areas of brand-building, franchising, and licensing.